Vista Advertising COLOR 4K


2607 N Hayden Rd. Scottsdale, AZ 85257

         Our Team

Experience. Leadership. Commitment.

Our people make it happen. 80 years of combined experience in the industry speaks for itself.

Mary Ann

Mary Ann Adler

Chief Financial Officer

With over 40 years’ experience in the media industry, Mary Ann brings an extensive background in operations and accounting. She joined Ronco in 1972 and has been the CFO of Vista Advertising since its inception. Possessing a thorough understanding of direct response industry operations.  She brings a strong background in administration, finance, and management. She has initiated, planned, and implemented effective accounting procedures and systems. Her streamlined accounting procedures provide campaign integrity and accountability, giving clients complete confidence in the process.


Holly Abbott

Director of Account Management

Holly began her career in direct response in 2000. Over the years she has specialized in all aspects of performance-driven media placement, campaign management and strategic development. Working as a media buyer allowed her to experience the inner workings of direct response and appreciate how all the pieces fit together. Communicating with call centers, coordinating traffic, and strategic development are the foundation of her marketing career. With expertise in all facets of account management, client services and operations she has managed numerous successful media campaigns.


Christina Hoffman

Director of Media Planning and Buying

Christina has been involved in the marketing business for over two decades specializing a wide range of products and services. She started in Portland working with Tom Drake & Associates, specializing in D2C products. She furthered her technical knowledge of the media industry while working in the traffic department at KPXG in Portland. Utilizing her background she is the Director of media planning and buying. As Media Buyer Christina oversees all aspects of media campaigns, from logistical infrastructure to major contract negotiation. Her strengths are realized through her ability to build solid relationships, resulting in increased revenues and success for the clients she serves.

Barbie Harner

Production/Creative Services

Barbi Harner has been in video production for over 20 years. Barbi started her career working a television station in Phoenix. She soon advanced to video editing for television commercials, corporate training and sport teams. Barbi has spent the last 10 years focusing on direct response television commercials. Her knowledge includes editing, directing voice over talent, postproduction and handles all the electronic distribution.